2027 Garden and Horticultural Stallholder Exhibitor Application

The Ballarat Begonia Festival is a cherished celebration of nature, creativity, and community, held every Labour Day long weekend in March. Nestled in the picturesque Ballarat Botanical Gardens, the festival welcomes tens of thousands of visitors over three lively days. 

Stallholders play a vital role in creating the festival’s vibrant atmosphere. From handmade horticultural crafts and boutique wares to all your local gardening goods, your stall adds colour, character, and connection to the experience. In 2025, over 60% of the 50,000 attendees explored the market precinct, making it a bustling hub of discovery and delight. 

As a stallholder, you’ll join a curated marketplace that values quality and community spirit. It’s a chance to showcase your products to a diverse and engaged audience, from families and garden lovers to art enthusiasts and weekend wanderers. 

We invite you to bring your passion and creativity to the 2027 Ballarat Begonia Festival. Share your story, grow your brand, and be part of one of regional Victoria’s most iconic and well-loved events. 

STALLHOLDER PACKAGE OPTIONS  

LARGE EXHIBITOR PACKAGE 

Area: 6m x 3m​ 
Early Bird - $910.00 ex GST​ 
General Fee: $1,136.36.27 ex GST 

SMALL EXHIBITOR PACKAGE 

Area: 3m x 3m​ 
Early bird $730.00 ex GST​  
General Fee: $818.18 ex GST    

We invite you to join us in 2027 to showcase your products and services, grow your brand, and be part of one of Regional Victoria’s most iconic events. 

APPLICATION DEADLINES

Early Bird Application Deadline: 1^st November 2026  
Early Bird Offer Payment Deadline: 30th November 2026 
General Applications Deadline: 31^st December 2026 
General Application Payment Deadline 31^st January, 2027 

Please read the 2027 Exhibitor Prospectus and Biosecurity Guidelines, then complete the below application.